Run a two-phased awareness campaign about the 988 Suicide & Crisis Lifeline. The goal is to reach young adults and guardians through several different digital placements to increase brand recall. For phase 1 the focus is on 988's new texting feature and for phase 2 the focus was on a more emotional tone.
Check live website
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit.
For phase 1 the visual direction uses the brand’s bold colors to create eye-catching graphics that tell a story. A squiggling line represents the chaos of life, that can feel overwhelming and all-consuming at times. The “bubble” around the subjects used in the graphics represents the peace 988 provides. This direction jumps off the screen because of its engaging use of contrast.
We created a visual direction that illustrates the juxtaposition of internal or external turmoil the audience may experience with the peace and safe space that 988 provides.
Run a two-phased awareness campaign about the 988 Suicide & Crisis Lifeline. The goal is to reach young adults and guardians through several different digital placements to increase brand recall. For phase 1 the focus is on 988's new texting feature and for phase 2 the focus was on a more emotional tone.
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit.
We created a visual direction that illustrates the juxtaposition of internal or external turmoil the audience may experience with the peace and safe space that 988 provides.
For phase 1 the visual direction uses the brand’s bold colors to create eye-catching graphics that tell a story. A squiggling line represents the chaos of life, that can feel overwhelming and all-consuming at times. The “bubble” around the subjects used in the graphics represents the peace 988 provides. This direction jumps off the screen because of its engaging use of contrast.
Run a two-phased awareness campaign about the 988 Suicide & Crisis Lifeline. The goal is to reach young adults and guardians through several different digital placements to increase brand recall. For phase 1 the focus is on 988's new texting feature and for phase 2 the focus was on a more emotional tone.
Check live website
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit.
We created a visual direction that illustrates the juxtaposition of internal or external turmoil the audience may experience with the peace and safe space that 988 provides.
For phase 1 the visual direction uses the brand’s bold colors to create eye-catching graphics that tell a story. A squiggling line represents the chaos of life, that can feel overwhelming and all-consuming at times. The “bubble” around the subjects used in the graphics represents the peace 988 provides. This direction jumps off the screen because of its engaging use of contrast.
We iterated off of the success of phase 1 for phase 2 by keeping what was working and pushing the concept of the squiggle motif further into a human-centric direction. We used powerful portraits of individuals giving strong eye contact through the squiggling lines to appeal more to the emotion of our audience. This evolution is a natural progression of telling the story of 988.
Run a two-phased awareness campaign about the 988 Suicide & Crisis Lifeline. The goal is to reach young adults and guardians through several different digital placements to increase brand recall. For phase 1 the focus is on 988's new texting feature and for phase 2 the focus was on a more emotional tone.
Check live website
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit.
We created a visual direction that illustrates the juxtaposition of internal or external turmoil the audience may experience with the peace and safe space that 988 provides.
For phase 1 the visual direction uses the brand’s bold colors to create eye-catching graphics that tell a story. A squiggling line represents the chaos of life, that can feel overwhelming and all-consuming at times. The “bubble” around the subjects used in the graphics represents the peace 988 provides. This direction jumps off the screen because of its engaging use of contrast.
I created this travel poster for the Town of Narragansett to support local pride during quarantine. The goal was to highlight areas that are important to locals rather than tourists. Narragansett is where I grew up and where I stayed during the pandemic, so this project was very personal to me. The POV is from my paddle board on the Narrow River.
I designed these event posters for the School of the Museum of Fine Arts' Health, Safety, and Sustainability Day. The plastic bag is meant to call attention to our environmental audience as they see the print from afar. The type and imagery on the plastic bags mirrors those that are common in everyday life, but with a twist.
Run a two-phased awareness campaign about the 988 Suicide & Crisis Lifeline. The goal is to reach young adults and guardians through several different digital placements to increase brand recall. For phase 1 the focus is on 988's new texting feature and for phase 2 the focus was on a more emotional tone.
Check live website
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit.
For phase 1 the visual direction uses the brand’s bold colors to create eye-catching graphics that tell a story. A squiggling line represents the chaos of life, that can feel overwhelming and all-consuming at times. The “bubble” around the subjects used in the graphics represents the peace 988 provides. This direction jumps off the screen because of its engaging use of contrast.
We created a visual direction that illustrates the juxtaposition of internal or external turmoil the audience may experience with the peace and safe space that 988 provides.
Run a two-phased awareness campaign about the 988 Suicide & Crisis Lifeline. The goal is to reach young adults and guardians through several different digital placements to increase brand recall. For phase 1 the focus is on 988's new texting feature and for phase 2 the focus was on a more emotional tone.
Check live website
Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit. Exercitation veniam consequat sunt nostrud amet.Amet minim mollit non deserunt ullamco est sit aliqua dolor do amet sint. Velit officia consequat duis enim velit mollit.
For phase 1 the visual direction uses the brand’s bold colors to create eye-catching graphics that tell a story. A squiggling line represents the chaos of life, that can feel overwhelming and all-consuming at times. The “bubble” around the subjects used in the graphics represents the peace 988 provides. This direction jumps off the screen because of its engaging use of contrast.
We created a visual direction that illustrates the juxtaposition of internal or external turmoil the audience may experience with the peace and safe space that 988 provides.
